What is localization?
Localization is the process of adapting content, such as websites, applications, or games, to a specific language, culture, and market. It goes beyond simple translation, ensuring that your product resonates with the target audience by considering cultural references, idioms, design elements, and legal requirements.
Why is localization important for my business?
Localization is essential for businesses aiming to enter new markets or improve engagement with diverse audiences. By localizing your content, you ensure that it feels natural and relevant to users, increasing their trust and comfort with your product, ultimately driving conversions, retention, and brand loyalty.
How is localization different from translation?
While translation focuses on converting text from one language to another, localization adapts content to the cultural context of a specific region. This includes adjusting things like date formats, currency, imagery, and even humor or idioms, ensuring the product feels native to the audience.
What types of content can be localized?
Almost any digital or physical content can be localized, including websites, applications, video games, user interfaces, product documentation, marketing materials, and even social media content. The goal is to make your content suitable and appealing to your target market.
Do you use AI or machine translation?
Our translations are written by native Turkish linguists. We use AI to support quality control: it checks terminology, placeholders, string length, tone and consistency, and flags anything that needs attention. A linguist reviews every flag before delivery, so the final text is always human-approved.
Can you keep up with our updates?
Yes. For live games and apps, we localize new strings with each release and keep terminology consistent with your glossary and earlier versions, so your Turkish version stays in step with every update.